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With over 130 licensees throughout the world, Playtech is an influential services and software supplier to the gambling industry. Among its clients it counts many regulated mobile, online and retail businesses, land-based casinos, lotteries and entrants into recently licensed markets. Its software has capabilities to manage many varieties of gambling, including sports betting and poker.
The Playtech IMS (Information Management Solution) was developed with players in mind. It is a platform that delivers a satisfying and exciting gaming experience anywhere and at any time. With IMS, a player can access the company’s complete range of games using one simple log-in. The player can switch between machines, their mobile, tablet or desktop PC with total ease and convenience.
This is the power driving the portfolio. It is a comprehensive set of tools that is designed to assist with defining and executing every aspect of a demanding gambling business. It comprises an integrated suite of functions that aims to help manage the player base, inspire player loyalty, increase conversions and make the most of the budget allocated to marketing. An open platform, IMS includes options for integrating third-party gaming systems, products and tools. This platform can play a fundamental part in developing a centralized and unified business operation enhanced by the capabilities of IMS to maximize potential in all the activities of the business.
IMS provides all the necessary tools for managing players. Playtech also offers additional services for training and development. A gaming operator can benefit from Playtech’s offerings in customer support, online marketing, CRM (customer relationship management), hosting, expertise in sports betting, disaster recovery, managing bingo and poker networks, processing of payments and general advice.
All aspects of a gaming business need to work together for continued success, and incorporating the Playtech IMS is a significant step in consolidating future profits.
Playtech is now recognized as a world-leading gaming software and ancillary services supplier. In July 2016 the company defeated giant multinational brands such as BP and Google to win the “Most Effective Agency Collaboration” award at the recent International Corporate Event Awards. Playtech won for its stand at the ICE Totally Gaming event earlier in the year. The stand was singled out for being outstanding.
Playtech is a leader in omni-channel gambling, offering customers and operators a seamless experience across any product and any channel. Playtech not only has a wide range of products that includes live games, social gaming, conventional gambling outlets, fixed odds and casual games, but these can be easily integrated, as they operate from a unified system.
This ability to facilitate solutions that enable immediate integration across a range of gambling functions and experiences delivers a gaming experience like no other.