Social casinos are becoming a major trend in the online gambling world, and we are seeing more and more casino operators integrating social gaming features into their services.
Some operators have even launched entirely new casinos around the concept of social gambling. ISIS Friends was the first company to do so and now it is joined by a new competitor, BlingCity.
The Concept
BlingCity is an online casino that allows players to interact with other players and level up to earn prizes. Each player is represented by a ‘citizen’ with customisable looks that earn experience as the player completes tasks. Making a deposit, playing a game and sharing the casino with friends are all tasks that help the player earn experience.
BlingCity CEO Daniel Sahlin says: “The vision of BlingCity was born out of the idea of merging social gaming with gambling. This new platform will bring the casino business to the level that players have been waiting for. I'm very proud to be able to introduce the 3rd Generation of Casino action”.
The Software
BlingCity is powered by Net Entertainment, which is known for its unique and exciting online casino games. The company has coined some innovative gaming features that cannot be found in other online slots, and we can’t help but think that Net Entertainment is the perfect partner for a ‘third generation’ social casino like BlingCity.
The Citizens
There are 10 citizens to choose from, with their own personalities and styles. There is Mr Wall Street, the Fashionista, Rocker and more. Each one can be customised with one of three hair and skin colours. It is certainly a cool concept, but we do wish that there were more options available.
It’s still quite a new site, so we hope to see more customisation features. It would certainly add a fun new layer to the experience.
Bling City Vs ISIS Friends
While they seem to have a similar premise, BlingCity and ISIS Friends are actually quite different sites. ISIS Friends is more of a social network while BlingCity is an online casino with social gaming features.
ISIS Friends features player profiles that resemble Facebook profiles, and players can directly interact with one another based on the games that they play. At BlingCity, there isn’t as much of a focus on interacting with other players.
So, if you’re still sceptical about the concept of social casinos, BlingCity may be the way to go. If you’re happy to share your games and progress with other players, ISIS Friends would be the best choice.