Jelly Entertainment is a UK iGaming development studio based in Norwich. The company was established in 2020 and has been something of a slow burner; however, it has made some important strategic relationships and acquired important regulatory approval. The company established a strong foothold by entering partnerships with Yggdrasil Gaming and Stakelogic not long after incorporation and brought Savannah Roar to the market in October 2021 as its debut game. Since then, a number of solid games have appeared, some using the Megaways mechanic. Jelly joined Pariplay’s Ignite programme in February 2023, which enabled it to enter all regulated markets that approve Pariplay and gave it access to the latter’s distribution network. It also gave Jelly the chance to develop games through Pariplay’s turnkey framework development option. Jelly’s marketing lead, Victoria Newbolt, said the agreement met the company’s ambition to scale up its global reach; what’s more, she added that she saw the scope of Pariplay’s distribution network as giving the company a huge advantage. This agreement followed hard on the heels of a deal with lottery supplier EQL to provide content on platforms in the US. At the end of the year, Jelly improved its distribution capabilities with the approval of licenses in both the UK and Malta. This gave the game maker full control of the schedule for proprietary technological development and delivery. CEO David Newstead said being seen as a full-service B2B provider was an exciting step forward for the company as it moves towards. He thanked both the Gambling Commission and the Malta Gaming Authority for helping the company to take a further step in its development. The MGA approval is particularly important, as it supports the regulatory requirements of Sweden, Denmark, Portugal, Italy, and other markets. Jelly announced in December 2023 that it had completed the purchase of the German social casino game supplier Wundermachine. Click here to read more.
What Jelly games offer the player
Jelly slots are few; however, after a slow start with some generic games, the studio upped its game to offer unique experiences and we expect to see more in the future. For now, expect to see bonus spins, cascades and multipliers, with a few different features available in some slots. You can expect to find features such as Super Staxx, Wild Ways, Megaways and Gigablox in the latest releases.
Some of the best Jelly slots
Let's take a look at some of the most impressive slots from Jelly:
Beasty Blox Gigablox
The features in this slot include a wild symbol, win multiplier, bonus spins, and a Gigablox symbol. The game has an RTP of 95 per cent, high variance, and the maximum prize is 5,000x the stake. The minimum wager is 0.20. Played on six reels, the game generates an impressive 4,096 paylines. There are ten standard winning symbols, with just two of the high-value symbols creating a win when they land on consecutive reels from the left. Five or more scatter symbols can trigger bonus games at no cost to the player; what’s more, Super Staxx can appear in this phase and contain between two and five regular symbols.
Overall, the game has a good design, plenty of fun features, and the maximum prize is decent. Add Gigablox into the mix and this is a slot that should attract plenty of interest.
Wild Fishin’ Wild Ways
You can land a maximum win of over 279,000 in this high-variance game, which was one of the first to appear as a result of the Jelly/Yggdrasil linkup. The RTP is a modest 95.1 per cent; however, there are plenty of bonus features to keep players interested, 1,944 ways to win, and a multiplier that can reach 2,800x. The Wild Fishin’ feature triggers when two wilds appear anywhere on the first two reels. In this phase, you can catch fish from reel three and then on subsequent reels to the right. If a bonus symbol lands on reel three during the feature, bonus games can be won. Prizes on the fish are bet multipliers.
Diggin For Diamonds
This 6x5 slot operates with a system of cluster pays when at least eight matching symbols appear anywhere on the reels. When this happens, the symbols disappear and a tumble occurs to replace them; what’s more, this will continue whilst wins land. The game displays high volatility and the RTP is a shade over 95 per cent. Multiplier symbols can appear randomly on all the reels and are represented by diamonds. The values range from 2x to 100x and the cumulative effect of these during the tumbles can have a major impact on wins. Finally, four, five or six scatter symbols in the base game trigger 12, 15 or 18 bonus spins respectively.
Fortune of Camelot
This five-reel slot has 20 paylines, an RTP of 95.84 per cent, and medium volatility. The game has a top win of 10,000x and a number of interesting features. Given the title, it is no surprise to learn that the slot is based on the Arthurian legend and involves the magician Merlin in an important role. There is a scatter symbol in the shape of a golden crown, which unlocks bonus spins. Three scatters trigger ten spins at no cost to the player, four the same number but with an added 100x prize, and five produce ten spins and a 200x prize. There is also a chance to land wilds in this phase, which will increase the win multiplier applied to subsequent wins during this phase.
Fury of Hyde Megaways
This is one of the Jelly slots that use the Megaways mechanic to enhance the game. It has a Jekyll and Hyde theme and the 117,649 betways can produce a win of 10,000x. There are features such as bonus spins at no cost to the player, which are triggered by a scatter symbol. Land at least four scatters to unleash these games and win multipliers. This slot has an RTP of 96 per cent and displays high variance.