Las Vegas and Macau are often thought of as the spiritual home of casino gaming, but now there’s a new town to add to the list - Neachley, in leafy Shropshire. It may not have all the pizazz and glitz of its more glamorous cousins, but it’s the home of Storm Gaming, one of the newest, and brightest, lights in the world of casino gaming. Storm Gaming may not have achieved world domination yet, but the company is certainly making significant inroads into the online gaming world, although it started out as very much a land-based operation. Click here to read more.
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About Storm Gaming
Storm Gaming refers to itself as the UK’s leading manufacturer of land-based games, with good reason. For over ten years, the company has been operating out of its premises in a business park in Shropshire, developing, manufacturing and distributing a selection of bricks-and-mortar slots and gaming cabinets to pubs, casinos, clubs and bars throughout the UK. But the company’s reach has extended far beyond the UK itself, and it boasts clients in Belgium, Holland, Spain and Croatia, amongst others.
All of the company’s land-based gaming cabinets are fully compliant with all the relevant gaming laws within each jurisdiction. And this is no minor operation - Storm Gaming reckons that it has shipped more than 5,000 of its analogue and digital products to satisfied customers, most of which are designed around simple-to-access plug-and-play technology.
However, more recently, the heads of Storm Gaming have begun to recognise the opportunities offered by technological advances. The company is now positioning itself as a global brand, able to offer a wide range of multi-channel solutions to the casino industry, including social and mobile gaming.
In fact, mobile gaming is becoming increasingly important across the entire casino industry at the present time. Increasing numbers of keen casino gaming fans are turning to their smartphones and tablets for entertainment and fun on the go, so it makes good business sense for game developers to cater to this growing market. As Storm Gaming ventures into the world of online gaming, it is making every effort to ensure that players receive a seamless experience across all devices. So whether you’re accessing your favourite Storm titles on your desktop or laptop, you can expect exactly the same great experience as when playing on your mobile or tablet, for superlative fun whenever, and wherever, you happen to find yourself with some free time on your hands.
A wealth of industry expertise
Storm Gaming may not be the longest-established software house, but it certainly has a good pedigree. The leaders of the company are Richard Sheldon, who founded Storm Gaming Technology, along with Steve Murray. They are joined by the former head of Blueprint Gaming, Darren Breese, along with James Murray. Tony Eyre joined the board as Chief Operations Officer in late 2018, where he is joined by James Grenfell from Intrinsic Equity.
Storm Gaming Cabinets
For a company that started out by developing, manufacturing and distributing cabinet games to a range of stockists throughout the UK, it’s no surprise that Storm has perfected the art of numbers. Step inside any club, pub, bingo hall or arcade in the UK, and you’re almost guaranteed to stumble across an offering from Storm, which is hardly surprising. The company is credited with supplying well over 3,000 games to pubs, clubs and bars the length and breadth of Britain.
With so much success at home, it’s no surprise that Storm decided that the time had come to venture further afield. The company has broadened its reach to deliver gaming systems throughout the Philippines, Africa and Europe. The company is still small enough to cater for individual needs, so it specialises in producing gaming terminals that are created to perfectly match the needs of each market. For example, Street Casino is offered as either a B4 or Cat C product. Cat C terminals are ideally suited to pub operators, whether that’s for a national chain or for a single independent concern. Street Casino in this format offers a choice of 26 games, and provides an exclusive contract to deliver content from Core Gaming. The B4 cabinet for Street Casino, on the other hand, features 24 games. This version has been created specifically with the UK club scene in mind, so it’s a big earner for the company, with more than 1,000 units currently in operation.
The UK pub market is a major customer for Storm Gaming, and the firm offers packages that include a selection of fun and entertaining games, many of which come with major jackpot prizes, that always attract a good number of players. Whether an organisation is seeking a top-paying cabinet, such as the Tempest Mk2, or the more modestly-priced Gem cabinet, which offers a choice of 25 games, there’s an option suitable for every budget and style of game. Slots fans and roulette enthusiasts are both well-catered for, with a range of jackpot games offering substantial cash prizes.
Nothing has been left to chance. Pubs, clubs and bars appreciate the fact that there are no software contracts with associated ongoing fees, making them a great, cost-effective option. And even the size of the cabinets has been calculated with great care, enabling the maximum amount of fun to be crammed into the minimum possible amount of floor space. In fact, many of Storm’s cabinets are designed to fit within spaces just 19” or 22” wide, making them accessible to all types of businesses.
Types of games on offer
Storm Gaming understands the needs of players every bit as much as it understands the needs of casino operators. So games are carefully and thoughtfully designed to include plenty of extra-value features that ramp up the excitement levels and encourage players to stay and play for longer. It’s always a careful balancing act for software developers, who need to cater for the operators, who understandably want to see an increase in turnover and profits, as well as creating games that will engage and entertain players. And it’s a balancing act that Storm seems to be completely on top of, as it’s gained a great reputation with operators and players alike.
And that’s thanks in no small part to Storm Gaming’s commitment to employing the best possible talent. In addition to the usual software developers, game engineers and programmers, the company also employees teams of mathematicians and testing staff, to ensure that every game works seamlessly, providing an enjoyable gaming experience with the potential for lucrative returns.
As huge slots fans ourselves, of course, our primary focus is always on the slots output of a software provider, but there’s much more than slots games to Storm. The company produces a range of highly popular video bingo games, as well as a great selection of traditional casino games. There are also plenty of scratch card games, lottery games and other skill-based games too. And there are plenty of options for each type of game, with a selection of stand alone terminals and cabinets, as well as software-only options for online casinos.
Storm Gaming has also made a name for itself thanks to its ability to create customised projects for its clients. In the past, it has created dedicated games and solutions for white label casinos as well as developing standalone software platforms for third parties.
Storm Gaming partnerships
Most software houses team up with other operators or organisations to improve their output and generate increased interest in their offerings. In 2016, Storm joined forces with CashBet, a popular US iGaming platform, to allow its games to be rolled out across CashBet’s Virtual Online Pub platform. This is designed to be a place where players can access all the best fruit machines that British pubs have traditionally offered to their customers. And it’s not just slots that are on offer, as the platform aims to present a whole range of popular games too, for a completely immersive experience.
The aim of the CashBet Virtual Online Pub experience is to give players access to the best in gaming, and the addition of Storm Gaming’s slots titles will only serve to enhance the platform’s credibility, as well as exposing the company’s games to a whole new audience. And in keeping with the current trend for players to prefer to access their favourite games on their smartphones and tablets, all of Storm’s output has been reconfigured in HTML5 format, for quick and easy downloads with the minimum of fuss.
Players can enjoy fully optimised games, playable on all devices. This gives them access to favourites such as Jenny Vegas, Star Bingo, Cosmo Casino and Atomic Casino, as well as the latest offerings, including Fireball, which is currently distributed under the Aztec Coin banner.
The company strives to include plenty of added-value features that keep players returning to their favourite games time and time again. Options for multiple stakes, as well as Autoplay functions, are well-liked by enthusiastic gamers, and Storm produces plenty of the most popular five-reel slots games that players just can’t seem to get enough of.
Whether you’re a fan of contemporary slots themes or crave the familiarity of old-time classic retro-themed slots games, you’re sure to find something in the Storm Gaming catalogue of interest.
Some favourite Storm slots games
Big Mike’s Greyhound Nights takes the player down to the greyhound track for a spot of racing. Big Mike himself has the look of a dodgy second-hand car salesman, but he offers plenty of opportunities for punters to win some generous cash prizes, with none of the animal welfare issues that you might find at an actual racetrack. Spin Big Mike’s own personal Wheel of Fortune, and grab yourself wads of cash with the unique feature that awards multipliers galore.
Love Island has been an incredibly popular and successful TV show, and now, thanks to Storm Gaming, you can enjoy the fun and excitement of a lazy beach holiday with the opportunity to win some generous cash awards too! Featuring a selection of wild symbols, some of which can also appear stacked, Love Island also offers an entertaining and potentially lucrative bonus round, with free spins that can be retriggered, for endless chances to scoop a big win. And retriggers don’t just increase your prize payout, but they also ramp up the heat too! Keep an eye on the thermometer which is located just to the right-hand side of the playing area. Every retrigger raises the heat a little further, which in turn increases your overall multipliers. When the action gets really hot, the payout potential is highly impressive!
Play Storm Gaming slots for free
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FAQs About Storm Gaming
Where are Storm Gaming from?
Storm Gaming are a UK-based company, and they were founded out of picturesque Shropshire. Today, they continue to have a presence in the UK but also have offices in other parts of the world.
Do they just operate in the online gambling industry?
No; in fact, Storm Gaming are best-known for the machines they develop for the land-based market. They produce games for arcades, pubs, bingo halls and land-based casinos, and many of their offline games are skill-based, giving players a certain degree of control over the outcome of the game.
What video slots have they created?
Storm Gaming’s online offering is - at the time of writing - quite small, but the games they have developed are relatively decent. Some slots worth checking out include Magic Merlin: Spellbound, Monsters of Rock Megaways, Pharaoh’s Wild and The Only Way is Essex.
Do they hold a UK online gambling license?
Yes. Storm Gaming has been issued an online gambling license from the UK Gambling Commission. This allows them to offer all their games to players from the UK.
Are their games fair?
Yes! Before any Storm Gaming slot is released, it undergoes extensive third-party testing. This ensures it complies with all gaming regulations, and also makes sure the random number generator used is - well, random.