Recently, Zynga has taken the plunge into the mobile gaming market. With years of experience in the social gaming world, we wonder what has taken Zynga so long to make its entry into mobile gaming – and if it the move will even pay off.
It’s About Time
Zynga has been around for years, and the company witnessed the mobile gaming boom. It was shocking when social gaming competitors like EA launched mobile games while Zynga fell behind. Investors were losing faith that Zynga would ever launch mobile games, and they are pleased that the time has finally come.
Stock prices have increased for the company – but will Zynga be able to deliver?
Mobile Slots Competition
When you search for ‘slots’ in the Google Play Store, you have to scroll down for a long time before you reached Riches of Olympus all the way down at Number 43. Double Down Casino is 43 in the search results and WMS’ Jackpot Party is much higher up at 28.
Playtika’s Slotomania is 27 and titles from lesser known gaming developers dominate the Top 20. So, there is certainly steep competition for Zynga mobile slots games.
Zynga’s Mobile Slots Selection
Zynga has launched plenty of social gaming slots, but the only app currently available is Riches of Olympus. This mobile slots game takes players on a journey through ancient Greek Mythology, as they play games based on Zeus, Pegasus, Medusa and Aphrodite.
It is a great theme for a game, and it runs well on our Galaxy S4. It is a great sign of what’s to come from Zynga’s mobile slots in the future.
General Mobile Gaming Competition
Zynga has launched over a dozen mobile titles, which are based on its most popular online games, such as Farmville, Castle Ville, Zynga Poker and Words with Friends. These games remain hugely popular online, but there is no telling how they will fare in the mobile market place.
Companies like Glu Mobile and EA have created plenty of mobile titles that rival the new Zynga mobile collection, so it will be quite some time before Zynga will be able to capture a significant portion of the mobile market share.
Where Does Zynga Go From Here?
Zynga will have to compete with plenty of more experienced mobile gambling operators. So, it will certainly be an uphill battle. Still, Zynga is finally showing some signs of recovery after having a terrible time in the social gaming market in recent years.
Mobile gaming is definitely the way to go, as the trend only gets more popular, and it would serve Zynga well to focus on developing its selection of mobile games.
